Post by account_disabled on Feb 11, 2024 7:57:12 GMT
The result is a visual dashboard with all the necessary data for marketing Thanks to the connected tools for Sound, we created a single dashboard in which: each creative line corresponds to an ad; you can view the campaign name, creative, source and metrics for all stages of the funnel; Using filters, you can customize date values, platform (Android/iOS), sources and partner agencies. How Sound UA managers use dashboards They build internal and external funnels on one dashboard; analyze cross-sections by partners, channels, platforms (Android and iOS); evaluate creative metrics.
Compare creatives; Based on the data, they optimize campaigns Antarctica Email List and select creatives for buying. converting visuals and placements and then use them to optimize and scale campaigns. On average, such work allows companies to: reduce up to hours per week on data collection and reporting; Increase ROI by at least % by identifying and disabling ineffective campaigns; Reduce CPA by % by analyzing the user path and finding bottlenecks.
Future plans The Sound and Adventum teams are planning in the near future: add automatic removal of fraud from data so that marketers can see the final numbers on the dashboard and highlight problematic sources; develop an Airbyte connector to the new VK Advertising (when the API appears) and add ads running there to the dashboard. “Our project is designed to help businesses optimize marketing costs and add transparency to advertising campaigns of any scale.
Compare creatives; Based on the data, they optimize campaigns Antarctica Email List and select creatives for buying. converting visuals and placements and then use them to optimize and scale campaigns. On average, such work allows companies to: reduce up to hours per week on data collection and reporting; Increase ROI by at least % by identifying and disabling ineffective campaigns; Reduce CPA by % by analyzing the user path and finding bottlenecks.
Future plans The Sound and Adventum teams are planning in the near future: add automatic removal of fraud from data so that marketers can see the final numbers on the dashboard and highlight problematic sources; develop an Airbyte connector to the new VK Advertising (when the API appears) and add ads running there to the dashboard. “Our project is designed to help businesses optimize marketing costs and add transparency to advertising campaigns of any scale.