Post by account_disabled on Feb 18, 2024 11:31:02 GMT
We have prepared an example of creating a positioning map using a cafe as an example.Cafe positioning map exampleThe axes are set based on ``competitive points (many one-of-a-kind items/small variety of products)'' and ``atmosphere (suitable for work/suitable for private life)'', which have little relationship to each other.
When you check the completed positioning map, you can see that phone number list there are no competitors in the "one-of-a-kind" and "private" cafe, and there is a chance to gain a position .By using the positioning map, it is possible to plan a concept that will get you positioned, such as ``a cafe with unique drinks and an interior that makes you want to come even in private.''The KBF comparison table was prepared as follows.KBF table for each cafeThis time, I set the menu and atmosphere as the main axis, but once you have created a .
KBF comparison table, it will be easy to create other axes as well.For example, you can create a positioning map from a new perspective by adding information that shows prices, such as "lowest price" and "highest price," or by adding information such as "customer demographic."We recommend that multiple people check items that involve subjectivity, such as ``atmosphere'' and ``design.' ' Also, it is reliable to collect information based on user feedback.
When you check the completed positioning map, you can see that phone number list there are no competitors in the "one-of-a-kind" and "private" cafe, and there is a chance to gain a position .By using the positioning map, it is possible to plan a concept that will get you positioned, such as ``a cafe with unique drinks and an interior that makes you want to come even in private.''The KBF comparison table was prepared as follows.KBF table for each cafeThis time, I set the menu and atmosphere as the main axis, but once you have created a .
KBF comparison table, it will be easy to create other axes as well.For example, you can create a positioning map from a new perspective by adding information that shows prices, such as "lowest price" and "highest price," or by adding information such as "customer demographic."We recommend that multiple people check items that involve subjectivity, such as ``atmosphere'' and ``design.' ' Also, it is reliable to collect information based on user feedback.