Post by account_disabled on Feb 19, 2024 8:48:10 GMT
According to the US company HubSpot, a good customer churn rate is between 2% and 8% for SaaS for BtoC businesses , and less than 2% for BtoB businesses .Examples of specific well-known companies are as follows.Service nameGenreChurn rateService name Genre Churn rate (monthly)Netflix Video distribution/BtoC 3.30%Hulu Video distribution/BtoC 5.20%Spotify Music distribution/BtoC 3.90%Peloton Fitness/BtoC 1.41%Adobe Digital tools/BtoC,
BtoB 10 years)[Source] HubSpot “How to Calculate Churn phone number list Rate in 5 Easy Steps [Definition + Formula]”Appropriate metrics vary depending on the industry and service content, but by referring to these examples, you can determine whether your company's churn rate is appropriate. Please see this as reference information.4 tips to keep your churn rate lowHere are four tips to keep your churn rate low.[4 tips to keep the churn rate low]Tip 1: Deliver your products and services to the right target Tip 2: Listen carefully to customer feedback Tip 3: Improve the quality of customer service Tip 4: Communicate continued value before renewal time approaches Tip 1: Deliver your products and services to the right targetIn order to keep the churn rate low, it is important to deliver products and services to the appropriate target.
This is because if the needs and value of the service do not match, it will lead to cancellation. (For example, in the case of a service that specializes in a specific user group, even if you gather users indiscriminately through a campaign, they will cancel their subscription immediately due to a mismatch.)This is just an example, but if you analyze the churn rate by attribute as shown below, you can see what kind of people/companies you can sign up with to lower the churn rate.Example of attribute classificationPersonal information such as gender, age, occupation, etc.Channels used at the time of contract, such as SNS, website, etc.The campaign that led to the contractFor BtoB, the industry and business scaleChoose promotional methods to target customers with lower churn rates and deliver your products and services.The following resources may also be helpful on how to identify appropriate targets: Please download and use the materials for free.
BtoB 10 years)[Source] HubSpot “How to Calculate Churn phone number list Rate in 5 Easy Steps [Definition + Formula]”Appropriate metrics vary depending on the industry and service content, but by referring to these examples, you can determine whether your company's churn rate is appropriate. Please see this as reference information.4 tips to keep your churn rate lowHere are four tips to keep your churn rate low.[4 tips to keep the churn rate low]Tip 1: Deliver your products and services to the right target Tip 2: Listen carefully to customer feedback Tip 3: Improve the quality of customer service Tip 4: Communicate continued value before renewal time approaches Tip 1: Deliver your products and services to the right targetIn order to keep the churn rate low, it is important to deliver products and services to the appropriate target.
This is because if the needs and value of the service do not match, it will lead to cancellation. (For example, in the case of a service that specializes in a specific user group, even if you gather users indiscriminately through a campaign, they will cancel their subscription immediately due to a mismatch.)This is just an example, but if you analyze the churn rate by attribute as shown below, you can see what kind of people/companies you can sign up with to lower the churn rate.Example of attribute classificationPersonal information such as gender, age, occupation, etc.Channels used at the time of contract, such as SNS, website, etc.The campaign that led to the contractFor BtoB, the industry and business scaleChoose promotional methods to target customers with lower churn rates and deliver your products and services.The following resources may also be helpful on how to identify appropriate targets: Please download and use the materials for free.